Snap, the parent company of Snapchat, has made a groundbreaking move by partnering with OpenAI to bring augmented reality (AR) experiences to a new level. This partnership was announced at the Lens Fest, where they revealed plans to integrate ChatGPT into AR Lenses, opening up new possibilities for Snapchatters.
In addition to this collaboration, Snap has also launched the Lens Studio 5.0 Beta, an advanced AR development tool. This tool includes the ChatGPT Remote API, giving Lens developers unprecedented access to ChatGPT’s capabilities. This promises to bring a wave of immersive experiences to Snapchatters, marking a significant moment in the evolution of AR.
Snap’s My AI chatbot is already powered by OpenAI’s GPT large language model, showing the company’s dedication to cutting-edge technology for user engagement.
Another exciting development is the unveiling of a 3D face mask generator, allowing users to create their own self-expression Lenses. Despite recent staff reductions, Snap has reported that 330,000 developers are actively building on Snap’s AR platform, resulting in nearly 3.5 million Lenses being created. This proves the vibrant ecosystem of AR enthusiasts and developers on Snap.
Snap’s focus on AI was highlighted during its first-ever APAC AR Day in India, where CEO Evan Spiegel and Snap APAC President Ajit Mohan praised the Indian creator community for their contributions to the AR landscape. Spiegel expressed optimism about the role of AI in breaking down barriers to creativity, especially in the realm of augmented reality.
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