Prime Minister Narendra Modi highlighted the growing issue of deepfakes in India during an address to journalists at the Diwali Milan program at the BJP headquarters in New Delhi on November 17. Deepfakes are a form of artificial intelligence (AI) technology that manipulates media, such as photos, videos, and audio, to appear incredibly realistic, despite being fake. The latest case involved actress Rashmika Mandanna becoming a victim of a deepfake attack. PM Modi emphasized the need for the media to educate people about this crisis and the misuse of AI for creating deepfakes.
This incident has sparked a larger conversation in India about the potential dangers presented by deepfakes. A six-second deepfake video of actress Rashmika Mandanna went viral, in which her face was added to another woman’s body. Union Minister Rajeev Chandrasekhar expressed the government’s commitment to ensuring the safety and trust of all internet users, calling deepfakes “extremely dangerous and damaging form of misinformation.”
The woman whose video was deepfaked, Zara Patel, expressed her distress and concern about the future of women and girls on social media. She urged people to fact-check what they see on the internet, as not everything is real.
In response to the growing concern about deepfakes, the Massachusetts Institute of Technology (MIT) has provided tips to help people spot deepfakes. These tips include paying attention to facial transformations, blinking, and lip movements in videos.
While the risk of being deepfaked is low for most individuals, measures to prevent deepfake manipulation and the spread of false information are essential. The issue of deepfakes has already led to legal action taken by celebrities such as Anil Kapoor, and the conversation about how to combat this form of misinformation is ongoing.
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